CARMEN MARISCAL
Carmen Mariscal is an economist with graduate studies in Public Policy and Economics (ITAM, Mexico City, 1993). She began her career in academia at institutions such as the Universidad Panamericana, the Instituto Tecnológico Autónomo de México, and the Centro de Investigación y Docencia Económicas (1991–2004), where she specialized in complex systems, strategic thinking, industrial organization, public policy, network economics, and organizational theory.
From the early stages of her career, her work was distinguished by its integration of analytical rigor with a systemic perspective on organizational and social phenomena. In 1998, she became part of the founding team of Tooriginal Solutions, a pioneering company in the design of solutions based on complex systems and the deliberate generation of Positive Network Externalities (PNE), whose impact was recognized with Mexico’s National Technology Award in 2017.
In 2010, she founded Arkesoul, a firm dedicated to guiding deep transformation processes within organizations and communities seeking to evolve organically, sustainably, and efficiently. Fernando Villalovs later joined as a partner, contributing to the strategic development and conceptual expansion of the model.
Through Arkesoul, Carmen developed the Arkesoul Efficiency Model© and the Epistemology of Integration©, conceptual frameworks that bring together strategy, structure, culture, and decision-making through a systemic understanding of human and organizational dynamics. She is also the author of The Language of the Ineffable: The Infinite Names of the Human, a work that explores the many ways in which cultural, philosophical, and spiritual traditions have sought to name and understand human experience, meaning, consciousness, and the mystery of existence. Her writing represents a natural extension of her ongoing pursuit to integrate diverse perspectives into broader and more coherent frameworks of understanding.
linkedin.com/in/carmen-g-mariscal
FERNANDO J. VILLALOVS
Fernando Villalovs is a philosopher and psychologist with graduate studies in Philosophy (Fordham University, New York, 2012). He began his career as an academic at institutions such as Universidad Iberoamericana (2014–2017), where he specialized in complex systems, logic, strategic thinking, and game theory.
Through his work with Arkesoul, he helps founders and organizations articulate and translate strategic intent into clear operating models, governance systems, performance frameworks, and decision architectures that reduce reliance on improvisation and enable sustainable growth, through the Arkesoul Consciousness and Efficiency Model and Methodology©.
Over the years, he has worked with companies, startups, family businesses, and organizations across a variety of industries, working at the intersection of Analytics, Operations, Project Management, Human Resources, and Organizational/Human Development.
linkedin.com/in/fernando-j-villalovs
